What We're Hearing / Market Feedback
Before launch, we spoke with dozens of marketing and admissions leaders. Here's what we heard from the field — in their own words.
From Marketing & Recruitment Leaders
"Our current approach is one size fits all, relying on generic drip campaigns. The idea of instant, personalized responses that are specific to each prospect is what excites me most."
"Being able to respond to more inquiries faster, and at times that are convenient for students, makes a big difference."
"We lack visibility into what recruiters are actually hearing in follow-up conversations."
From Admissions Leaders
"We see a lot of prospects show interest at the top of the funnel, but getting them to take additional actions like engaging or attending an event is much harder."
"The pressure of last-minute enrollments puts an incredible strain on our team and disrupts the cohort experience. Early engagement is critical."
"With only two people handling admissions for four programs, we don't have time for strategy. Our days are spent on repetitive follow-up instead of higher-value work."
From Senior Leadership
"Our staff can only do so much during business hours. Many prospects can't engage while at work, so 24/7 availability to help them after hours and across time zones is essential."
"With programs running internationally and across time zones, 24/7 multilingual engagement is no longer optional, it is required."
"Showing prospects we're using AI isn't just helpful, it signals that we're keeping up with what's next in higher ed."
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